This is the most popular toy for Christmas 2025
The holidays are just around the corner, and we’re feeling a little bit smug about starting our Christmas shopping early.
We’re slowly but surely making our way through the Christmas shopping lists, but we still haven’t made a dent when it comes to our children’s lists.
And that’s mainly because they’re changing their minds every five seconds.
Luckily, The Toy Insider has revealed the top toy for Christmas 2025, and it may surprise you.
We thought Gabby’s Dollhouse (check out our Christmas gift guide here) would be the top choice, but Bluey has come out on top again.
The Bluey Supermarket Playset has been revealed as the number one toy for Christmas 2025.
The Bluey Supermarket Playset will keep any fan of the show entertained for hours with exclusive figures and even a fun supermarket intercom.
Bring home the fun and imaginative play of Bluey with the Supermarket Playset.
The adorable playset includes exclusive figures – Supermarket Bluey and Bingo with her lollipop.
Your child will be entertained for hours with the Bluey Supermarket Playset. The figures can ride the working escalator to the second floor, and make announcements on the Supermarket intercom.
The playset includes 24 sound effects and includes over 15 play pieces.
The playset is best suited for ages three and up.
It is not suitable for children under three years due to the small parts that present a choking hazard.
If you’re starting your Christmas shopping and have a Bluey fan at home, then this is a non-negotiable purchase.
Buy the Bluey Supermarket Playset here.
